![]() ![]() ![]() The same exercise can be done with all six forces in the macro environment. However, you should also consider redesigning your products to meet consumer expectations, and especially adapt your marketing messages to appeal to the regional culture. Based on the specific culture you find in a region, you should reconsider your marketing strategy and check for any points that may lead to cultural blunders. Companies often ignore or underestimate this force and tap into cultural blunders. The company may want to focus on factors such as status symbols in the communication of product benefits.Īnother example is the socio-cultural force. For instance, if the economy is booming, consumerism and the demand for luxury is usually booming as well. Shape marketing messages in an optimal way that is most appealing to consumers.For instance, if the economy is down, the company may want to introduce discount schemes to stimulate demand. Price the products appropriately, using an adequate pricing strategy, and potentially apply discounts to attract consumer demand.For instance, in an economic downturn, a car manufacturer may focus more on entry-level models. ![]()
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